Hi, I'm Eric Leamen.

I’m a content and social media strategist who specializes in turning complex ideas, insights, and marketing messages into engaging, scroll-stopping content.

Monitoring that matters

Intelligence gathering and social listening is just as important as the content itself. I monitor brand sentiment, track emerging narratives, and identify reputational risks early. These insights not only keep stakeholders aware, but directly inform content strategy and help guide what we say, when we say it, and how we show up online.

Here’s what I’ve accomplished

51% more brand visibility

Focusing on engaging, platform-first storytelling grew our impressions to 2.6M in 2024, up from 1.7M in 2021.

Content in action

I’ve spent the last 15 years creating content programs that drive engagement, support business objectives, and deliver measurable results. From strategic social media campaigns to integrated marketing programs, I develop content that resonates with audiences and aligns with brand priorities. Below are examples of my work across different channels and formats.

One of the most effective content formats I introduced at OTPP was the LinkedIn carousel. I noticed early on that our audience didn’t want to click away to read long-form articles. So instead of asking them to leave their social feed, I brought the insights to them — distilling complex investment topics, research findings, and thought leadership into digestible, scroll-friendly carousels.

This approach worked. Carousels consistently became our best-performing content type, driving significantly higher engagement than single-image posts or links. I leaned into this format strategically, adapting articles from our website, proprietary research, and executive insights into visual stories that felt native to LinkedIn. Organic engagement became a key indicator of brand building, while we supported driving web traffic targets through paid advertising and other channels.

My role: Content strategy, identifying source material for adaptation, copywriting and scripting carousel narratives, creative briefing to internal designers, performance analysis, and continuous optimization based on engagement data.

Video became a critical component of our content mix, supporting thought leadership, recruitment, and brand positioning objectives. I worked on 65+ videos between 2022-2024, including CEO testimonials from portfolio company leaders, thought leadership interviews, and culture-focused recruitment content.

My role: Content strategy, script development for social cutdowns, distribution planning to drive KPIs, creative briefing to internal and external teams, feedback and revision coordination.

Key results:

• Average 4K views per video on social in 2024
• 21% average completion rate, in line with LinkedIn platform benchmarks

Beyond social media, I played a key role in developing thought leadership and insights content for OTPP.com. These long-form articles and research pieces were designed to establish OTPP’s expertise, support our brand positioning, and provide valuable insights to our B2B audience of institutional investors and pension industry peers. Below is a selection of my favourite, high-performing pieces.

My role was strategic and editorial rather than writing the articles directly. I worked with external agencies and internal stakeholders to shape the content from concept through publication. This included strategizing key messages and narrative direction, briefing articles to external agencies with clear objectives and brand priorities, reviewing drafts and providing copyediting feedback to ensure clarity and alignment with our voice, briefing and reviewing web layouts with our Creative team, and developing distribution and promotion strategies across organic and paid social channels to drive traffic and engagement.

My role: Content strategy, messaging development, agency briefing and management, editorial review and copyediting, web layout coordination, distribution planning, paid and organic social promotion strategy.

During my time at WildBrain (formerly DHX Media and Astral Media), I managed integrated marketing campaigns for Family Channel’s digital properties, combining web content, email newsletters, contests, and promotional programs — all within a highly regulated kids’ TV environment.

My role: Content strategy, email copywriting, graphic design for banner ads and social media content, contest program management, legal coordination, cross-functional stakeholder management, web content planning and publishing, creative briefing, brand compliance oversight.

• Email newsletters: I developed and wrote monthly email newsletters for 70K+ subscribers, featuring programming updates for priority shows and events, and calls-to-action driving audiences to contests, games, and video content on our websites. All messaging had to comply with strict regulations around marketing to children, as well as Disney brand guidelines as the stewards of Disney Channel, Disney XD, and Disney Junior in Canada.
• Marketing and Sales contests/promotions: I managed approximately 4 contests per year, overseeing the digital process from concept through execution. This included copywriting for coordinating with Legal to provide terms and conditions, managing approvals across Marketing, Sales, and external clients, overseeing designers and developers to ensure all materials met brand guidelines and regulatory requirements, and developing web promotion strategies to drive participation.
• Web content management and strategy: I refreshed Family Channel’s website content weekly, ensuring strategic placement of programming, marketing, and sales priorities. This included homepage hero placements, banner ads, promotional boxes, and driving engagement to games and videos. I balanced multiple stakeholder priorities while maintaining brand consistency and compliance standards.

A selection of my writing from tech journalism and other publications.

I’m currently exploring opportunities where I can apply my content and social media expertise to drive business results in a meaningful way. I’m particularly interested in roles within financial services, where I can combine my experience in regulated industries with my passion for creating content that educates, engages, and converts.

If you’re looking for someone who can manage content programs, collaborate with agencies and writers, leverage AI tools strategically, and deliver measurable results — let’s talk.